The Blog
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Training Tips · 22/05/2026
Get tried and tested tips on how to train and race in hot conditions from an Ironman Kona finisher who's been there and done the heat prep!
Training Tips · 14/05/2026
Find out what cycling FTP means, why it matters and how to use FTP data to level up your cycling training with our in-depth guide and example FTP-boosting bike workouts.
Adventure More · 08/05/2026
Take your cycling adventures to the next level and embrace the world of bikepacking with our comprehensive guide featuring expert tips from an experienced ultra-endurance cyclist.
Product Tech & Reviews · 01/05/2026
Fingerless cycling mitts or full-finger gloves? Padded or lightweight? Our complete guide to choosing the right cycling mitts and gloves for every season, every ride and every type of rider, plus the pick of the Stolen Goat range.
Training Tips · 30/04/2026
If you want to improve your cycling fitness, we all know consistency is key. But in reality, actually sticking to a training routine can be tricky. Find out how to build strong habits and stay consistent, even when life gets busy or motivation goes missing.
Opinion · 30/04/2026
In a sea of cycling kit that says 'blend in', we say stand out. Get our take on why cycling kit seems to have gone boring, and why Stolen Goat never step away from bold, colourful cycling kit that's made to be seen.
Training Tips · 24/04/2026
Find out how to nail your triathlon or duathlon run split, with our expert tips on how to run strong after cycling.
Product Tech & Reviews · 21/04/2026
Not sure what to wear cycling in spring? Discover the best layers and spring cycling gear to stay warm, dry, and comfortable in unpredictable weather.
Training Tips · 14/04/2026
Find out how to prevent chafing when running from wreaking havoc on your marathon training and racing. With the right gear and a few tried and tested tips, you can keep the dreaded chafe at bay - and here’s how.
Tails From The Herd · 14/04/2026
Get to know Stolen Goat ambassador Kev Merrey. A long distance cyclist and adventure rider who can be found either exploring on two wheels and capturing epic moments from behind the lens.
Custom Cycling Kit · 08/04/2026
Find out how to get custom cycling kit and get some top tips on how to design a personalised cycling jersey that looks EPIC in real life. From when to order to how to choose the perfect design, our ultimate guide to custom cycling gear has everything you need to know.
Product Tech & Reviews · 02/04/2026
Small but mighty, and wildly underrated: find out why you NEED a cycling gilet in your life and what to look for to choose the best cycling gilet to suit your riding style.
Product Tech & Reviews · 02/04/2026
Up your sock game and unlock fresh feet and faster performances with our comprehensive cycling sock guide! Find out why cycling socks are worth it, the key features to look out for and why the peloton fashion police have got it wrong about 'the rules'.
Training Tips · 02/04/2026
Cycling could help you to become a stronger, faster and more consistent runner. Find out how cycling could level up your running performance, plus get expert tips on how to include how to take up cycling and build it into your running cross training schedule.
Product Tech & Reviews · 01/04/2026
New to Stolen Goat? Wondering if our cycling gear and running kit can handle your adventures? With a 4.9/5 average rating from over 7,500+ reviews, find out why over 97% of cyclists and runners recommend Stolen Goat.
Product Tech & Reviews · 31/03/2026
Struggling to get comfortable on the saddle while cycling? A great pair of cycling bib shorts can make a world of difference. Find out everything you need to know about bib shorts, including why to wear them, how they should fit and what to look for when you're shopping.
Product Tech & Reviews · 25/03/2026
Getting ready to take on a marathon? Find out what gear you need, and check out our race day checklist so you’re ready for the start line.
Tails From The Herd · 18/03/2026
Get to know our brand ambassador, Stu (aka GBScotland) - a Scotland-based cyclist who loves to explore the routes less ridden and who's never afraid of a big adventure!
Events & Competitions · 17/03/2026
Still searching for some 2026 cycling inspiration? If our pick of the bucket list events we’d have on our to-do list didn’t quite float your goat, you might be interested in a couple of cycling trips run by cycling coach Josh Brandwene, strength coach Leonie Lawman and supported by Stolen Goat/VeloVixen (our sister site, dedicated […]
Adventure More · 15/03/2026
Planning your first cycling training camp? Get top tips on what to pack, destinations to consider and other insights to help you make the most of your next cycling adventure.
New Releases · 12/03/2026
Gear up for your next adventure with the Stolen Goat SS26 collection. Featuring new cycling jersey designs and updated running gear, we've got everything you need to Adventure More in 2026.
Business & Life · 11/02/2026
Find out more about our new free web app including how you can get involved with challenges to unlock exclusive discounts and rewards!
Events & Competitions · 06/02/2026
Find out more about UKCE’s range of cycling sportives and events across the UK, plus get tips on training and essential gear.
Charity · 04/02/2026
Our friends at World Bicycle Relief have just hit a major milestone on their mission to make the world a better place by bike. Find out more about their work and why Stolen Goat are proud supporters.
Training Tips · 23/01/2026
Whether you’re interested in ultra endurance cycling, bikepacking or simply want to be take on big days in the saddle without feeling exhausted. Get expert tips from a cycling coach who knows how to go the distance.
Business & Life · 23/01/2026
Always wanted custom cycling kit but struggled to come up with a design idea? Our new AI design tool is here to help you get the wheels turning - no artistic skills required!
Training Tips · 23/01/2026
Find out how to get better at cycling up hills, with expert tips and an example bike workout from an experienced cycling coach.
Product Tech & Reviews · 22/01/2026
Advanced or Everyday? Ibex or Alpine? From fit to intended riding conditions, discover everything you need to know about Stolen Goat's cycling kit ranges so you can choose the best cycling kit for your adventures!
Business & Life · 20/01/2026
Looking for a custom event kit supplier? Discover why Stolen Goat is the go-to choice for premium event kit that goes beyond an upsell, alongside a meaningful partnership that will help your event reach new audiences.
Custom Cycling Kit · 20/01/2026
Custom cycling kit that looks great and feels epic, with hassle-free logistics and accessible minimum order quantities. Find out how Stolen Goat custom can help you to ride your way and do it in style.
Adventure More · 09/01/2026
Chase the Sun is an EPIC sunrise to sunset endurance cycling challenge. Find out everything you need to know about taking on Chase the Sun, including routes, distances, training tips and gear recommendations.
Training Tips · 08/01/2026
A simple plan to go from zero to regular runner. Covers your first run, building distance safely, what to wear, and how to stay motivated. No experience needed.
Training Tips · 07/01/2026
Discover the benefits of running for cyclists, from turbo charging your aerobic fitness so you can ride further and faster, to improving your efficiency and boosting your motivation levels.
Product Tech & Reviews · 03/01/2026
Our cycling jersey buying guide is jam-packed with everything you need to know to find the best cycling jersey for all types of rides.
Events & Competitions · 01/01/2026
Get your 2026 riding plans sorted with our pick of the best bike races, sportives and other cycling adventures! See you on the start line?
Product Tech & Reviews · 23/12/2025
A good winter cycling jacket can be a game-changer for winter rides. From the features to look for, to how it should fit, we talk you through how to find the best winter cycling jacket.
Product Tech & Reviews · 22/12/2025
Don’t let bad weather and frosty conditions put your riding plans on ice. Get expert advice on the essential winter cycling gear and accessories you need to keep riding comfortably all year long.
Training Tips · 08/12/2025
Find out how to stay safe, have fun (and keep warm) on all your winter cycling adventures, with our practical tips for winter rides.
Gift Guide · 02/12/2025
Get yourself on the nice list with our pick of the best Christmas gifts for cyclists!
Training Tips · 27/11/2025
Zone 2 training can improve your endurance and boost your capacity to go hard and fast when it really counts. Find out what Zone 2 training is, why it works and how to actually do it!
Training Tips · 18/11/2025
Struggling to find the motivation to get out on the bike this winter? Get our top tips to inspire you to ride. From setting goals and finding the fun, to essential gear to keep you warm on the bike.
Product Tech & Reviews · 13/11/2025
Weird autumnal weather cramping your style? Find out what to wear for cycling in autumn to keep the good rides rolling, rain or shine, with our ultimate autumn cycling kit guide.
Events & Competitions · 27/10/2025
Hey Herd, we are very excited to announce a new partnership with UK Cycling Events (UKCE) for the coming year and hopefully beyond. If you don’t know UKCE then you should! They have a cracking range of sportives and events across the UK – https://www.ukcyclingevents.co.uk/events. This partnership means that any riders can now be kitted […]
Events & Competitions · 02/07/2025
Recently, we partnered up with Girls That Ride Bikes, an up and coming collective of women that just want to ride their bikes and enjoy the outdoors in a supportive and inclusive way. They have a very cool “Wild Weekender” trip coming up that has some availability left if you’re quick. Naturally we made some […]
Adventure More · 11/04/2025
360 Miles on a bike in 36 hours? Follow SG’s Andy on his journey back to fitness as he aims at a challenging ultra experience in Norfolk. // It’s been a bit of a rollercoaster to get here but the physio treatment over the last few weeks seems to have really paid off and, other […]
Tails From The Herd · 04/04/2025
Greetings Goats! I hope this finds you well. And for our Northern Hemisphere goats that you are emerging from your winter pain cave set up, donning shorts and short sleeves, and hitting the tarmac and gravel tracks for some proper adventures! As you all are keenly aware, it’s not the kit that makes the community, […]
Adventure More · 18/03/2025
360 Miles on a bike in 36 hours? Follow SG’s Andy on his journey back to fitness as he aims at a challenging ultra experience in Norfolk. It’s a month since my first blog post in the series and the time has really flown by. Here in the UK we’ve had moments of Spring like […]
Adventure More · 17/02/2025
360 Miles on a bike in 36 hours? Follow SG’s Andy on his journey back to fitness as he aims at a challenging ultra experience in Norfolk. After a couple of years where cycling has taken a bit of a back seat, I wanted to enter 2025 with a plan. To give myself something to […]
Custom Cycling Kit · 11/11/2024
As the days get shorter and the weather gets “mankier” here in the UK, many people turn to Zwift (and other indoor cycling platforms) to get the miles in. One of the things you can do to pass the time on Zwift is to join a group ride. One such group is Phoenix Rising. The […]
Adventure More · 06/11/2024
I’m going to come right out and say it – for the longest time I have felt like a bit of a fraud. Not that I’m deliberately fooling anybody of course, it’s just that at its core Stolen Goat is all about a sense of freedom. A passion to get out there and cycle in […]
Business & Life · 17/10/2024
There are many custom cycling kit providers but Stolen Goat adds value in ways other providers simply can't. Here's six shing examples of just that...
Events & Competitions · 05/09/2024
Stolen Goat is proud to be the jersey sponsor for “Roll with Bob Roll” – a unique one-of-a-kind cycling event in Moab, UT USA where participants get to learn from top professionals in the cycling industry AND get to hear from the American cycling legend and long-time Tour de France commentator, Bob Roll. The event […]
New Releases · 13/03/2024
If you’ve been part of The Herd for a while then you will be fully aware that this time of year is when we launch our new range for the coming season. Well this year is a little bit different. Have no fear there is plenty of brand new stuff coming (and I do mean […]
Gift Guide · 01/12/2023
Our Christmas gift guide for cyclists is full of ideas that will help them to make the most of their time out on two wheels.
Bestsellers · 18/09/2023
Blazing sunshine one week, a wet and wild forecast the next! In true September fashion, the weather is well and truly keeping us on our hooves. Thankfully, we've got you covered - come rain or shine.
Training Tips · 23/08/2023
Hit a plateau in your training and struggling to make progress? We've got you, Goat! Read on to find out why plateaus happen and how you can break through to start hitting those personal bests again.
Adventure More · 21/08/2023
Navigating by your favourite café stops rather than place names. Having an overly extensive knowledge of the long range weather forecast. Almost smashing your phone because you’ve forgotten that – for once – you’re not wearing cycling kit and you’ve tried to stick it in a (non-existent) rear jersey pocket. Sound familiar?
Adventure More · 11/08/2023
Gravel is growing! And with more riders than ever choosing to swap the tarmac for the trails, we asked The Herd what it is about gravel riding that gets their hooves tapping and explored a few of the reasons you might want to give gravel a go. We feel an N+1 moment might be on the horizon...
Tails From The Herd · 04/08/2023
We talk all things women's bike racing with Liv and Lauren from the Stolen Goat Race Team: From their tips and insights on how to get into racing, to the current participation levels for women's cycle racing in the UK and the importance of media coverage.
Training Tips · 28/07/2023
Looking to hit a new personal best at your next cycling time trial? In the last of our Tour-inspired Tips series, we share some top tips to help you nail your next TT.
Bestsellers · 25/07/2023
Our summer sale has landed, and with up to 50% off some of our bestselling kit - now is the perfect time to treat yourself to a bit of #NewKitDay joy! Check out some of our top picks for a bit of shopping inspiration.
Adventure More · 14/07/2023
From the TransAtlanticWay to Chase The Sun: We caught up with Andy from SG HQ to find out what it is about endurance riding that keeps him coming back for more, and to get his insights on how the Chase The Sun 2023 North ride unfolded. Read on to find out if he made it to the finish before sunset!
Adventure More · 11/07/2023
Quick to make, easy to carry and perfectly bite-sized for gobbling on the go – these small but mighty chocolate and peanut butter oat balls will keep your energy levels high from start to finish on your next adventure.
Tails From The Herd · 10/07/2023
A century ride is a milestone many cyclists aspire to achieve - but knowing how to get started with the training can be tricky. We caught up with first-time century rider, Leonie, and her cycling coach to get all the tips you need to give you the confidence to go the distance.
Training Tips · 06/07/2023
Inspired by the Tour to get involved with your local race scene but feeling a bit nervous at the prospect of riding in a bunch? Jack Fothergill from the Stolen Goat Race Team shares three top tips that will help to build your confidence.
Training Tips · 15/06/2023
Big plans, big goals… and then a big injury that blows the whole thing up. Sound familiar? When injury strikes and ruins your race plans, the recovery process can feel long and frustrating. We share some top tips to help you turn an obstacle into an opportunity to come back stronger than ever.
Adventure More · 06/06/2023
Mina and Arefa were part of a professional cycling team in Afghanistan, but after the Taliban retook control of their country, they faced persecution simply for wanting to continue to do the sport that they love. Now having fled their homes, they are chasing their dream of qualifying for the 2024 Olympic Games.
Product Tech & Reviews · 03/06/2023
If you’ve been part of The Herd for a while, you might have noticed a clear Japanese art-inspired influence in some of our kit. We caught up with Trevor to find out where his passion for Japanese art came from, how he turns inspiration into artwork and why the process of creating a jersey design can often have him feeling like a tattoo artist!
Adventure More · 19/05/2023
Sport and physical activity can be a powerful tool to take care of your mental wellbeing. But when you're struggling, getting out there can feel overwhelming. We share some insights to help you get back to doing more of what you love.
Tails From The Herd · 18/05/2023
Back in March our Senior Product Developer Mark took on his first ever triathlon! Find out how he got on and get ready to feel inspired to hit that 'enter now' button if you've been thinking about giving Tri a try!
Training Tips · 12/05/2023
Hit a plateau and struggling to make improvements on the bike? From boosting your power and endurance to injury prevention: mixing up your routine off the bike can be the not-so-secret sauce that will help to take your performance to the next level.
Training Tips · 05/05/2023
Stuck in a bit of a cycling rut? Struggling to stay motivated? We've all been there! Check out our top tips to help you rediscover your 'mojo' so you can get back out there and Adventure More.
New Releases · 27/04/2023
The Stolen Goat Summer collection has landed! And whatever adventures you and your trusty steed have planned this summer, we've got the kit and accessories you need to enjoy every single mile. See what's new...
Events & Competitions · 19/04/2023
Enter our competition to win 2 tickets to the new Tate Modern Klint & Mondrian exhibition PLUS a Stolen Goat Adventures with Art Tate cycling jersey!
Training Tips · 13/04/2023
Whether you’re running the marathon yourself, or heading into the city to support a loved one. We share some top tips to help you get the most out of marathon day.
Training Tips · 13/04/2023
Got a race coming up and struggling to keep your pre-race nerves in check? Check out these tips to help you stay calm, feel in control and get the most out of race day.
Training Tips · 11/04/2023
Feeling a bit rusty before your first triathlon of the season? Check out our pre-race checklist so you can hit those early season race start lines ready to perform!
Training Tips · 06/04/2023
Looking to take your cycling or triathlon training to the next level? Check out some of our top training tips articles! Here to help you optimise your training and improve your performance so you can get that new personal best in the bag.
Training Tips · 03/04/2023
Considering giving lake swimming a go, but feeling a bit nervous about dipping a toe in the water? Check out our top tips for your first lake swim!
Bestsellers · 31/03/2023
Whether you’re after cycling kit, running gear, swimwear or a new tri suit to get race day ready. Check out what the rest of the Stolen Goat Herd have been loving for a bit of inspiration!
Bestsellers · 29/03/2023
Striped cycling kit: classic? Yes. But, boring? Not in this Herd! Our collection of striped road cycling jerseys and accessories bring a bit of signature Stolen Goat flair to this cyclists' staple. Check out our range of signature stripes and get ready to ride out in style this spring.
New Releases · 28/03/2023
The days are getting longer, the temperatures are finally getting a touch warmer… and we’ve just added some incredible fresh styles and new lines to our Spring collection! Explore the Spring Cycling Collection...
Bestsellers · 22/03/2023
April is right around the corner and you know what that means… April showers. Keep the good times rolling come rain or shine. Check out our rainy day edit
Training Tips · 20/03/2023
Taking on your first triathlon this season? With race season right around the corner, we share some top tips to help you beat the race day nerves and make the most of your time out on the course.
Bestsellers · 10/03/2023
Well, spring might not have quite erm... sprung, yet! But thankfully we've got the kit you need to make it through the cold snap. Today we’re sharing the four secret weapons to add to your winter cycling armour that’ll take you from ‘pretty cosy’ to ‘totally toasty’. Bring it on Mother Nature!
Adventure More · 08/03/2023
Thinking about giving bikepacking a go? We caught up with cycling adventure-lover Tom Townsend to get his top tips.
Adventure More · 06/03/2023
After the 5,698 days of January… February seemed to flash by in a stomp of Baby Nik’s hooves and all of a sudden we find ourselves hurtling through the third month of the year. Already! January is typically the time that we’ll all set ourselves some big goals for the year. And as we set […]
New Releases · 03/03/2023
Fresh tri suit designs. A brand new triathlon transition bag. And a new swimwear design... we've got everything you need to make 2023 your strongest triathlon race season yet! Are you ready to hit that new personal best?
New Releases · 27/02/2023
We’ve teamed up with Kasanje Cycling to create a collection of cycling kit which will help to support the project’s work to develop grassroots and elite cycling in Uganda. Continue reading to find out more about the project and to see the new collection.
Bestsellers · 24/02/2023
It’s pay day weekend! And you know what that means… the perfect excuse to treat yourself to some #NewKitDay joy. Check out some of our top picks to see what’s new, what the rest of The Herd have been loving and what you might want to get in the bag for your next adventure!
New Releases · 20/02/2023
We’ve teamed up with Pip Claffey (aka Rune Creative) to create an exclusive, limited edition cycling kit design that we hope will inspire you to get out there and ride! Learn more about Pip and the inspiration behind the design...
Business & Life · 10/02/2023
At the start of the year, we asked if any of you would be interested in becoming part of our next chapter by getting involved if we were to start a crowdfunding campaign. We were blown away by your response, so we’re going ahead – giving our Herd community the chance to become part of our adventure.
Business & Life · 08/02/2023
We’re delighted to announce that we’re expanding our Herd, following the successful acquisition of VeloVixen and Wildcat. Sitting alongside Stolen Goat under our newly formed parent company – The Herd Group Holdings – the addition of these incredible brands gives us the opportunity to grow, elevate these platforms and take what we can offer our community of adventure-lovers to the next level.
Gift Guide · 03/02/2023
Ditch the Valentine’s clichés this February 14th and shop our Valentine’s Day Gift Guide instead. Because nothing says “I think you’re kind of awesome” like a gift that gives them what they need to get out and Adventure More.
New Releases · 02/02/2023
The NEW Stolen Goat Run collection has landed! Bringing comfort, performance and signature Stolen Goat style to your run sessions, the latest addition to our sportswear offering is here to help you Find Your Freedom and Adventure in more ways than ever before.
Events & Competitions · 28/01/2023
We've teamed up with Chase the Sun to offer two lucky the goats to win a Chase the Sun entry and their very own Stolen Goat x Chase the Sun cycling jersey.
Industry News · 26/01/2023
Coast to coast. East to west. Sunrise to sunset. A challenge, an adventure… and ultimately an opportunity to savour and experience the freedom of travelling across a landscape on two wheels. Chase the Sun is an annual endurance event which sees riders cycle from sunrise to sunset on the longest day of the year. With […]
Bestsellers · 23/01/2023
There's only one week left to shop our winter sale! Check out our edit of what's been trending in the sale to see what the rest of The Herd have been getting their hooves on.
Bestsellers · 11/01/2023
Our winter sale continues - now with up to 60% off! Check out Baby Nik's sale favourites and treat yourself to that #NewKitDay feeling!
Business & Life · 05/01/2023
Yesterday, VeloVixen announced the devastating news that they are now going into liquidation. In case this phrase is new to you, liquidation simply means that they cannot keep trading and are forced to sell (liquidate) all their assets to pay for any outstanding debts. We’ve worked with VeloVixen for a good 6+ years and they […]
